There’s gold in them there hills.

The sea of change in how we communicate from a hardware perspective to the application and services perspective is accelerating. This point in our evolution as a species must surely resemble other times when many aspects of our discoveries and attitudes converged and we emerged with new energy and purpose. The pages of history are being written every second of the day, and it would seem that what we know and cherish now is being committed to history at a far great pace than we have ever witnessed before.

The ability for us to communicate with anyone in the world in real time at minimal expense has surely got to be game changing. This age were we can discover, research and to be informed regarding anything that happens publicly on the planet brings new frontiers and washes away old methodologies and business models. The wheels of innovation are running flat out as a new gold rush era is once again upon us.

Most of us are still grasping with how to channel and utilise the tools of the new world. Tools like Twitter on the surface seem so benign and useless to many, however if you stop standing so close to the glass and step back, you can see the whole picture more clearly. The power of a communication network that anyone can join, place information into and is always on has got to be simply one of the most powerful tools we are yet to appreciate or understand.

At an unprecedented rate of change we are discovering that the global village when connected can truly become a powerfully society. The opportunity for someone with an idea and passion to pursue it has not been more right than it is now. Utilising technology to communicate and collaborate in our new found village presents anyone with the stage and the reach to execute their dream. Look at how technology is transforming the music industry. As much as the old music industry tries desperately to cling to old business models, the new age of innovators is providing the momentum to muscle out those that cant adapt to this inevitable change.

The newspaper industry is another that if the dinosaurs don’t adapt and look at the new landscape as it is slowly revealed they too will become fossils in the history books that my grand children will read. Our way of life, our values, the things we treasure and respect are constantly being redefined, however at a rate never witnessed before in history. The permanently connected village encourages the accelerating rate of change. If you don’t keep up you will be swept aside.

The days of empire building and old school monopolies are sliding into history, and rushing full throttle at us is a new generation of business that bends and sways to the demands of the community. These new entities are building communities and taking heed of the noise they generate. Truly this is a skill that is being rapidly learned by any organisation that wants to be relevant in this new age. If you are not able to morph to what the community wants they have an abundance of choice and you will be relegated to obsolete almost immediately.

Its an exciting time if you have ambitions to contribute as the ease at which you can contribute has never been more simpler than now. As the next generation finishes school and starts to enter the work force the rate of change will double again. The adoption of technology will drive the new age and further evolve the landscape into the next era.

Theres gold in them there hills I tell you, can you see the large golden nuggets waiting to be harvested?