Brain explosion.

Sitting at Nando’s last night waiting for my order to arrive when I had what I will refer to as a brain explosion. I was looking at my iPhone and another object (which Ill keep to myself for now) when a complete end to end solution using a feature mobile phones have had for ages and the convenience the iPhone UI now provides for a mobile device.

I could clearly see and articulate the market, the platform, the convenience it will bring and the savings it can potentially provide. It was with such clarity I could see a complete business plan on how to execute and exploit a golden disruption to how we do things the iPhone represents.

You know the feeling you get in your gut when you go Eureka thats a no brainer, Doh. Thats what this solution is, its a marriage of convenience that will be so simple to implement and so compelling to use that it will seem obvious later.

Now to see if I can execute in getting the funding to execute on a very detailed and calculated plan to build something meaningfully.

First place to look I guess would be a fund specifically to fund the type of business I have envisaged. How do you do that without loosing control of the plan and solution?

I have some other avenues that I will pursue and see how they pan out first I think.